2008 Agenda At-A-Glance
Wednesday, Apr 16
1:00 PM - 4:30 PM
Advanced Learning Session: Visual Solutions to Marketing Problems: From Consumer Insights to the Retail Floor
Don Hootstein, Proteus
Dr. Stephen Hoch, Proteus and the Wharton School, University of Pennsylvania
Advanced Learning Session: Best Practices in Environmental Sustainability
Bob Johnson, Harbor Industries
Kerry Bailey, The Retail Integration Institute
Kevin Foster O'Donnell, Schorleaf Inc.
Tom Egan, Packaging Machinery Manufacturers Institute (PMMI)
5:00 PM - 7:00 PM
Summit Welcome Reception
Thursday, Apr 17
8:00 AM - 9:00 AM
Registration and Continental Breakfast
9:00 AM - 9:45 AM
Shopper Trends: How Retailers are Responding, and How CPGs are Raising the Bar
Sonja Mathews, PepsiCo
10:00 AM - 11:00 AM
Success Story: Dr. Scholl's Custom Fit Interactive Kiosk
Glenn Goldberg, Schering-Plough Consumer Healthcare
Jay Matusow, Mechtronics Corp.
John Pender, Schering-Plough HealthCare
The Fundamental Truths of Marketing to Women In-Store
Nicole Green, Frank About Women
11:15 AM - 12:15 PM
Organizational Learning from Wins and Losses at Retail
Stuart F. Bedford, Sherwin-Williams Diversified Division
Sustainability and the Shopper
Jonathan Dodd, G2
12:15 PM - 1:15 PM
Power Lunch
1:30 PM - 2:30 PM
Collaborative Brand Building: The New Relationship Between Manufacturers and Retailers
Chris Conley, gravitytank and IIT's Institute of Design
Designing Retail Experiences that are Just for Me - And My Family
Sarah Rottenberg, Jump Associates
Reaching Shoppers Who Have Stopped Watching TV Commercials
Craig Apatov, Miller Zell
2:45 PM - 3:45 PM
Packaging and Private Label: What Does it Take to Make Your Product Sell?
Randy Redford, Watt International
Dynamic Content and Digital Signage Solutions for the Advanced Marketer
Mark Zwicker, St. Joseph Content
Day One to Doors Open: The Fresh & Easy Neighborhood Market Design Story
Kevin Foster O'Donnell, Schorleaf Inc.
4:00 PM - 4:45 PM
In Your Purse: Archaeology of the American Handbag as a Catalyst for Innovation
Kelley Styring, InsightFarm Inc.
5:00 PM - 6:30 PM
Networking Reception
Friday, Apr 18
8:00 AM - 9:15 AM
The P-O-P Hall of Fame Induction Ceremony and Breakfast
9:15 AM - 10:00 AM
The Shoppability Report: Benchmarking Retail Store and Category Performance
Prof. Raymond R. Burke, Ph.D., Indiana University's Kelley School of Business
10:15 AM - 11:00 AM
The Business and Benefits of Partnerships
David Rosenberg, GMR
Retail by the Numbers
Alex Yakulis, Crossmark
How Shopper Insights Influence and Validate In-Store Media Placement
John Dranow , SmartRevenue
11:15 AM - 12:00 PM
Building Brands at Retail: Savor the Flavors of Chocolate Retail
Ken Nisch, JGA
Michelle Gloeckler, The Hershey Co.
Center Store Reinvention
Dave Milka, SC Johnson
What's in a Sign?
Ben DiSanti, TPN
12:15 PM - 1:00 PM
The Good, The Bad and The Ugly - What Works, What Doesn't and Why in Retail Media
Graham Thomas, dunnhumby
