2008 General Sessions
Sonja Mathews PepsiCo | Thursday, Apr 17 9:00 AM - 9:45 AMShopper Trends: How Retailers are Responding, and How CPGs are Raising the BarIs P-O-P effectiveness tied to a shopper |
Kelley Styring InsightFarm Inc. | Thursday, Apr 17 4:00 PM - 4:45 PMIn Your Purse: Archaeology of the American Handbag as a Catalyst for InnovationMost women who carry a purse cannot imagine how they |
Prof. Raymond R. Burke, Ph.D. Indiana University's Kelley School of Business | Friday, Apr 18 9:15 AM - 10:00 AMThe Shoppability Report: Benchmarking Retail Store and Category PerformanceIn this session, Prof. Burke will discuss the results of a pioneering study that identifies the relationship between a store |
Graham Thomas dunnhumby | Friday, Apr 18 12:15 PM - 1:00 PMThe Good, The Bad and The Ugly - What Works, What Doesn't and Why in Retail MediaToday, customer insight is vital for companies to survive and grow. Successful organizations put customers at the epicenter of everything they do. Your success at retail is driven by your ability to understand your customers: their behavior, their attitude and their motivation. Join Graham Thomas, a veteran marketing and retail consultant who |
