2008 Marketing Summit Tracks





Nicole Green

Frank About Women


Thursday, April 17, 10:00 am - 11:00 am

The Fundamental Truths of Marketing to Women In-Store

By explaining the differences between how men and women think, act and more specifically - shop, this presentation will help brands and retailers identify new ways to connect with female shoppers. Nicole Green will identify fundamental truths that affect how women form relationships with brands and retailers, while providing ways to better navigate the complexity of female consumers' shopping behaviors to drive store traffic and sales. Discover how to:
  • Identify new gender-savvy opportunities to drive sales in-store
  • Uncover fundamental truths that affect how women form relationships with brands
  • Generate new thinking on how to evolve your business to win her heart and her wallet through examples of best (and worst) practices



Jonathan Dodd

G2


Thursday, April 17, 11:15 am - 12:15 pm

Sustainability and the Shopper

Sustainability is undoubtedly becoming a key consideration for consumers, marketers and retailers. But what impact is it having on how we shop? Does sustainability really matter to the shopper, and if so, how should this message be communicated? More importantly, how does it affect buying behavior? With insights based on an exclusive research study commissioned by G2, this thought-provoking seminar will: Assess the implications of sustainability as a brand platform and explore how sustainability can drive your marketing messages at retail
  • Provide insights into the shopper mindset and how sustainability impacts purchase behavior in-store
  • Analyze the importance of sustainability across different product categories, retail formats and consumer groups



    • Alex Yakulis

    Crossmark


    Friday, April 18, 10:15 am - 11:00 am

    Retail by the Numbers

    There's no question that store-level insight can drive a marketing and in-store strategy toward more meaningful outcomes. In this seminar, learn how to identify the individual stores in which your brands are winning and the ones where your competition is on top. Look beyond the "propensity to buy"



    Dave Milka

    SC Johnson


    Friday, April 18, 11:15 am - 12:00 pm

    Center Store Reinvention

    Studies indicate that most shoppers consider center store aisles of traditional grocery stores to be boring. Now, Retailers are looking to the vendor community for expertise in improving the overall shopping experience. By relying on shopper insights and proprietary simulation tools, as well as by bringing an objective approach to its retail partners, SC Johnson has demonstrated the ability to assist food retailers in improving center-store performance. This session will explain how the company uses its own insights to help retailer partners in:
    • Maximizing category sales
    • Determining the right assortment of products to meet shopper needs
    • Providing insights that "reinvent" the center-store shopping experience