Center Store Reinvention

Studies indicate that most shoppers consider center store aisles of traditional grocery stores to be boring. Now, Retailers are looking to the vendor community for expertise in improving the overall shopping experience. By relying on shopper insights and proprietary simulation tools, as well as by bringing an objective approach to its retail partners, SC Johnson has demonstrated the ability to assist food retailers in improving center-store performance. This session will explain how the company uses its own insights to help retailer partners in:

• Maximizing category sales
• Determining the right assortment of products to meet shopper needs
• Providing insights that "reinvent" the center-store shopping experience