Dynamic Content and Digital Signage Solutions for the Advanced Marketer



Mark Zwicker
St. Joseph Content


Thursday, Apr 17 2:45 pm - 3:45 pm

Retailers are continuously looking to increase store traffic, dwell time, shopper loop, and basket size. Discover how in-store dynamic media fits with other marketing strategies to maximize the return on communications investment. Examine the ways in which in-store dynamic displays contribute to a manufacturer's and retailer's marketing objectives. Hear a case study of how a digital display network operating in multiple retail chains serves the branding and merchandising goals of multiple product providers. Takeaways include:

  • An advanced understanding of how to develop dynamic content for a digital network
  • An exciting glimpse into the future of digital networks and dynamic content
  • How implementing new dynamic content and advanced digital networks can be cost effective and assist in driving revenue