Designing Retail Experiences that are Just for Me - And My Family

Some stores, such as Ikea, Apple and Target, have managed to create experiences that appeal to both parents and kids - even when they're looking for completely different things. While it's a tremendous challenge to translate the success of these innovators to other stores, there are common principles that all retailers and in-store marketers can follow to offer better retail experiences to all participants in a shopping trip. This presentation offers:

• Methods for identifying the different needs of shoppers
• Best practices for crafting an experience that meets the needs of parents and kids
• Principles to follow when addressing multiple needs in a retail environment, packaging and product design