The Fundamental Truths of Marketing to Women In-Store

By explaining the differences between how men and women think, act and more specifically - shop, this presentation will help brands and retailers identify new ways to connect with female shoppers. Nicole Green will identify fundamental truths that affect how women form relationships with brands and retailers, while providing ways to better navigate the complexity of female consumers' shopping behaviors to drive store traffic and sales. Discover how to:

• Identify new gender-savvy opportunities to drive sales in-store
• Uncover fundamental truths that affect how women form relationships with brands
• Generate new thinking on how to evolve your business to win her heart and her wallet through examples of best (and worst) practices