Jonathan Dodd

Jonathan Dodd Global Director of Strategy and Shopper & Retail Practice Leader G2

Jonathan is charged with building G2's overall capability to support its client offering, including its retail and shopper marketing capability. With more than 20 years' experience in strategic brand communications and marketing, Jonathan has played a key role in the global growth of G2 since its inception and has helped lead the development of European and global marketing programs across a range of brands, including Coca-Cola, Wrigleys, P&G and GSK. Jonathan began his career in brand management in the early 1980s but then joined Grey Group in 1987. He was charged with helping to establish their 'BTL' offering in the UK, including Beaumont Bennett, Grey Marketing Services and Grey Integrated. Jonathan later helped to found Joshua G2 – integrating all of these agencies. In 2004, Jonathan was asked to lead the group's 'First Moment of Truth' initiative, working with P&G to meet their growing needs in shopper marketing around the world.