John Dranow

John Dranow President and CEO SmartRevenue

John is an entrepreneur committed to bringing together the best people, methods and technology to understand and serve high-value customer segments. The principles of understanding customer segments, need-states, purchase drivers and point-of-purchase strategy to drive increased customer satisfaction and higher profitability inform all aspects of SmartRevenue. John was named the Vermont and New England Small Business Administration (SBA) “Person of the Year.” He is a past chair of the American Institute of Food and Wine. John has taught and administered at University of Iowa, University of Missouri, Radford College and Goddard College. He is the author of two books and holds a B.A. from Boston University and an M.A. and M.F.A. from the University of Iowa Writers Workshop and has been awarded a National Endowment for the Arts Grant.