Dr. Stephen Hoch



Dr. Stephen Hoch
Principal Consultant and Professor
Proteus and the Wharton School, University of Pennsylvania

A prolific scholar, Professor Hoch's research has been published in top-tier academic journals including the Journal of Marketing, the Journal of Consumer Research, Marketing Science and the Journal of Retailing. He also serves as an Associate Editor for Management Science, the Journal of Consumer Research and other leading journals, is a past president of the Association for Consumer Research, and has won numerous academic awards. Professor Hoch is regularly interviewed as a consumer and retailing expert on both radio and television including National Public Radio (NPR).

Professor Hoch's teaching interests include courses in Marketing Management, Pricing, Consumer Behavior, Retailing and Marketing-Operations Integration, as well as teaching Competitive Marketing Strategy, Essentials of Marketing and Pricing Strategies for Wharton's Executive MBA program.

Professor Hoch received his PhD in Marketing from Northwestern University, his MBA from the University of California, Los Angeles and his BA in Human Biology from Stanford University.