Alan L. Klein
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Alan L. Klein
VP Consumer Insight & Research Premier Retail Networks (PRN) |
Alan leads the development of understanding shopper motivation and engagement for PRN's 7,000-store worldwide network. Alan was formerly COO, director of strategy for Pelegrin Gray Research. His career began at Procter & Gamble and advanced to senior management roles at McCann, Grey and FCB global advertising agencies. Alan is founder of The Marketing Agency, Paris, New York, which consults for global retailers and marketers and helps pioneer new point-of-sale media and merchandising concepts. |


