Kelley Styring

Kelley Styring Principal InsightFarm Inc.

Kelley is founder and principal of Insightfarm, a consumer strategy and market research consultancy dedicated to driving business growth through consumer insights. A former Director of Consumer Strategy for Frito-Lay, Kelley is broadly versed in the field of consumer insights and market research. Her client roster includes leaders in the food, apparel, pet care, baby care, consumer electronics, medical, media, paper, communications and fitness industries. Her career includes five years at Procter & Gamble, where she helped create the Premium Line of Pampers, helped introduced body washes to the US market and helped the company acquire the Baby Fresh wipes brand. While with Frito-Lay, she was responsible for consumer insights for the $8 billion portfolio of snack products, including the controversial Olestra-based WOW! snack chips. Prior to becoming a researcher, Kelley was in industrial design, whose work included product aesthetics and human factors engineering for Black & Decker kitchen appliances, and design of the Space Shuttle Communication Center for NASA's Johnson Space Center.