Mike Hess

Mike Hess Director of Global Research and Communication Insights OMD

Mike joined OMD in 2004 with a mission to integrate consumer learning with the discipline of research analysis to find the most effective, actionable and accountable plans for clients. As a major step to that end, he introduced “Market Structure Prospector,” a channel-planning tool that segments the market to determine key new customer prospects, while linking these prospects to a media plan. As global director, Mike serves on several industry committees, including P.R.I.S.M. He has been a frequent speaker at ARF and other industry functions. Prior to OMD, Mike ran the in-store research, point-of-sale business for TNS, the world’s largest survey research company, where he analyzed relationships between consumer attitudinal data and at-the-shelf decision-making behavior. In this role, Mike was the first to link attitudinal loyalty segmentation with implications for retail shelving and overall category management strategies. Mike has also held senior positions at IRI, Clorox, BASES and Bristol-Myers.