How Shopper Insights Influence and Validate In-Store Media Placement

By understanding shopper segments, need states, trip types and purchase drivers, high-value density zones and high-value vector paths can be identified to create targeted in-store communication. This presentation will explore both the shopper-insights methodologies as well as the resulting in-store media communications. In this thought-provoking session, learn how:

• Shopper Segments differ from consumer segments, causing world attitudes to occasionally trump demographics
• Behavior patterns of shopper segments can be identified to produce an understanding of densities and vector paths by segment
• Targeted media can reach high-value shoppers in high-value locations at high-value time periods