Advanced Learning Session: Visual Solutions to Marketing Problems: From Consumer Insights to the Retail Floor

Join Stephen J. Hoch, Don Hootstein other senior Proteus Design colleagues as they demonstrate how to take consumer, brand and market insights and translate them into visual solutions to support in store marketing on the retail floor.

In this half-day interactive workshop, you'll obtain a deep understanding of what drives consumer behavior to influence brand, product and in-store marketing design. Workshop includes:

Consumer Dynamics Analysis & Brainstorm: Consumer behavior is constantly changing. Consumers are smarter, more brand conscious, more cynical and opportunistic, controlling, busy, mobile, greener and organic. Consumer notions of product desirability and quality continually change to adapt to new lifestyles. This opening section will explore how consumer behavioral changes in response to societal and market pressures can influence brand and product innovation.

Interactive Group Design Exercise: How can we use consumer, brand and market insights to inform and drive the marketing, product and merchandising design process? Seminar participants will break into groups and design a simple product using the tools for the "Consumer Archetype Visualization" process.

Case Studies: Engage in three in-depth case studies illustrating how to translate consumer and market insights into brand strategy and product design. Then develop merchandising and packaging to communicate with the consumer trends: the environmentally conscious customer; the time-starved customer looking for convenience and quality; and the self-service customer who needs in-store education.