Kerry Bailey

Kerry Bailey Director of Retail, Wal-Mart The Retail Integration Institute

Kerry is the on-site team leader for the Retail Integration Institute in Bentonville, AR with management, showroom and design and production capabilities. He directs all retail functions dealing with Wal-Mart, including direct sales, sales support, P-O-P strategies and Action Alley exposure. He also is engaged with Wal-Mart at various strategic and functional levels, providing an intimate understanding of strategies that utilize the leverage of the world’s largest retailer. Kerry has over 30 years of experience in retail sales and marketing across soft lines, hard lines and food. He spent 13 years in sales and marketing with Fortune 100 company Rubbermaid Inc. and served on Kmart teams, Wal-Mart teams and other national accounts. He spent five years as Director of Marketing and Business Development for the American Association of Advertising Agencies, handling retail development and branded products for Cargill Foods, Baldwin Filters, Cessna Citation and GolfWarehouse.