The Business and Benefits of Partnerships

Establishing long-term, strategic partnerships and co-marketing promotions can assist brands in achieving their marketing and business goals in many ways. Learn how partnerships can garner marketing value for brands through relevant, on-going associations, extension of marketing reach into non-traditional channels, and the enhancement of a brand's value proposition in existing and custom channels. This session will also examine how partnerships deliver cost savings through joint investment in marketing programs. In this session you'll:

• Review the top ten qualifying criteria driving brand partnership selection
• Discover how properly filtered partnerships provide opportunities to educate consumers on a brand's benefits/service/technology in relevant lifestyle intersections
• Hear examples of how effective partnerships provide consumers with the opportunity to "experience" a brand within relevant usage model activities