Success Story: Dr. Scholl's Custom Fit Interactive Kiosk

How do you measure consumers for a new custom-fit Dr. Scholl's product without draining the resources of retailer personnel?

The Dr. Scholl's Custom Fit Orthotics Interactive Kiosk, winner of the P-O-P Times' 2007 Best of the Times Award, enabled Schering-Plough's brand to launch high-end, custom orthotics by providing an interactive kiosk unlike any before it. Discover:

• A unique approach to growing additional revenue in the pharmacy area
• The keys to approaching display design from a consumer-centric angle, taking into account demographic and target market realities
• Critical factors in launching an entirely new category and gaining buy-in from retailers