What's in a Sign?

In-store merchandising is taking on increasing relevance within marketing departments everywhere. This presentation examines the impact of this medium and the reasons why it will continue to grow in importance. Using key research findings, it also will, outline general rules on how to build more effective communications within the retail environment. Takeaways include:

• A model for calculating the value of in-store communications
• General guidelines for developing more effective in-store communications
• An understanding of how consumers view and interpret value and value terminology at retail