Sustainability and the Shopper

Sustainability is undoubtedly becoming a key consideration for consumers, marketers and retailers. But what impact is it having on how we shop? Does sustainability really matter to the shopper, and if so, how should this message be communicated? More importantly, how does it affect buying behavior?

With insights based on an exclusive research study commissioned by G2, this thought-provoking seminar will:

Assess the implications of sustainability as a brand platform and explore how sustainability can drive your marketing messages at retail
• Provide insights into the shopper mindset and how sustainability impacts purchase behavior in-store
• Analyze the importance of sustainability across different product categories, retail formats and consumer groups