Organizational Learning from Wins and Losses at Retail

Sherwin-Williams owns and operates over 3,300 retail paint stores and supplies a variety of brands to all home improvement channels at outlets from The Home Depot to Wal-Mart. Each channel segment has unique challenges, and to be successful, it's important to understand consumer attitudes and behavior through research and innovation. Find out how and what Sherwin-Williams has learned about home improvement consumers and the important lessons it has gained from both successes and failures. Attendees will:

• Hear a case study of how a company can innovate in a challenging business environment
• Learn how consumers influence the design of both new products and merchandising support tools
• See how consumer research supported both a new program failure and a new program success.